2020NIANDECHUNJIEJIAQI,DUIYUXIAOTIANEYISHUZHONGXINCHUANGSHIRENHUXUENVSHILAISHUOZHONGSHENGNANWANG,TABUZHIYICIZAISHENYEHAOTAODAKU。
HUXUENVSHIZAIDAXUEQIJIANKAISHICHUANGYE,CHUANGBANLEXIAOTIANEYISHUZHONGXIN。JINGGUO17YUNIANDEFAZHAN,XIAOTIANEYISHUZHONGXINMUQIANYIKAISHEZHIYINGXIAO60JIA,JIAMENGLIANSUO307YUJIA,SHUANGSHIKETANGHEZUOXIAO537YUJIA,SHUANGSHIMEIYUJIAOSHIZONGSHUYU2530JIAN,HEZUOXIAO3000YUJIA。KEYISHUO,17NIANLAIHUXUENVSHIDAILINGZHEXIAOTIANE,ZAIYISHUJIAOYUXINGYECHUANGZAOLEYIGEYOUYIGEQIJI。
2020NIANTURUQILAIDEYIQING,JIZHENGGEJIAOYUPEIXUNXINGYEDAILAILEJUDADEYINGXIANG,XIANXIAPEIXUNZANTING,ZHONGXIAOXUECHUNJIKAIXUEYANQI。DUIYUXIAOTIANEYISHUZHONGXINLAISHUO,QIANGLIEDEWEIJIGAN,POSHIHUXUENVSHIBUDEBUJIANGTUANDUIJINGXINCHOUBEIYINIAN,YUANJIHUASANYUEFENSHANGXIANDE“QICAIYUNZAIXIAN”YISHUKETANGTIQIANSHANGXIAN。
九州体育备用网址SHANGXIANYIHOUYIXILIEXIJIEWENTIJIDAIJIEJUE,HAOBURONGYIZHENGSHISHANGXIAN,QUEYINZHENGFUWENJIANZONGBUYUANQUTONGZHIBUDETIQIANFUGONG,QICAIYUNZAIXIANZHIBOJIANWUFAQIYONG,QINGJIZHIXIA,JINYOUJIWEIYUANGONGZAIDENANJINGZONGBU,BUDEBULIANYEMAOYUJIANGJINGJIANDAOJIXIANDEZHIBOSHEBEIBANLIZHIZHUBOLAOSHIJIAZHONGJIXUWANCHENGJIEXIALAIDEKECHENGZHIBO……
ZHEIXIEKUXUNCHULUDEXINSUANRANGHUXUEBEISHOUJIANAO,KEZAIWEIJIMIANQIAN,QUANGUODELIANSUOXIAOXIAOZHANGGEWAITUANJIE,GEDIDETIANERENGAODUPEIHE,TUANJIEYIZHI,YERANGTABEIGANDONGRONG。
2YUE7RI,ZAITUANDUIDEGONGTONGNULIXIA,JIJINGBOZHEHOUZHONGYUCHENGGONGSHUCHUDEQICAIYUNZAIXIANYISHUKETANG,GANGGANGSHANGXIANYIXIAOSHIJIUXIYINLE3000DUOXUESHENGZAIXIANXUEXI,YERANGSHUQIANGEYINYIQINGYAYIXUJIUDEJIATINGKETINGYANGYIQILEHUANSHENGXIAOYU。XIANSHANGLAOSHIZHIBOSHOUKE,QINZITONGCANYU,LINGJULIHUDONG,HAOPINGRUCHAO。
小天鹅的“客厅C端战略”筹划已久,疫情促使项目提前上线
ZAOZAILIANGNIANQIAN,XIAOTIANEZAITUICHUYISHUSHUANGSHIZHIBOTO-BXIANGMUBINGQUDEZHONGDACHENGGONGDETONGSHI,JIUYIJINGKAISHIMOUHUAQICAIYUN“YISHUJIAOYUZOUJINJIATING”DETO-CXIANGMU,DUIQIANWANGEJIATINGLIDENEIKUAIDIANSHIPINGMUJIYUYIJIU。CICIXINXINGFEIYANYIQINGDETURANBAOFAZAOCHENGXIAOTIANELIANGQIANJIAXIANXIAHEZUOXIAOTINGKE,HUXUEJIAOLVWANFEN,JINGGUOSHENZHONGDEFENXIYANPAN,JUEDINGBAZHEIGEXIANGMUTIQIANSHANGXIAN。DANXIAOTIANE“KETINGZHANLVE”DESHISHIXUYAOJIEJUEYIGEGUANJIANWENTI,JITO-CMOSHIYUTO-BMOSHIDEGUANXIWENTI。
九州体育备用网址XIANSHANGKECHENGGONGJIZHEIZHONGTO-BMOSHIERYUZHONGDUOHEZUOXIAOXINGCHENGDEQIYUEXIANZHI,SHIFOUHUIYINWEITO-CMOSHIERDUIHEZUOHUOBANZAOCHENGSHANGHAI,RUHECHULIHAOZHEILIANGZHONGMOSHIDEBINGXINGGUANXI,ZHEISHIHUXUESHOUXIANKAOLVDAODEWENTI。
胡雪提出了三个原则——“永远不要辜负B端合作伙伴,永远不和合作伙伴争夺生源,永远把C端利益与B端合作伙伴绑定”。
基于这三个原则,小天鹅的“艺术教育进客厅战略”做了如下运营设计:
一是“生源来自B端合作伙伴,利益共享”
九州体育备用网址WEIDAXIAOHEZUOHUOBANDEYOULV,XIANGMUJUNPUSHEZAIBDUANHEZUOXIAOFUSHEFANWEINEI,XIAOTIANETIGONGXIANSHANGYOUZHIKECHENGJIZHAOSHENGTIDIAN,YOUBDUANHEZUOXIAOTIGONGSHENGYUAN,CAIYONGXUEFEI5: 5FENZHANGJIZHI,CHONGFENRANGLIJIHEZUOXIAO,BDUANHEZUOHUOBANFENFENJINGXIANGCANYU,REQINGJIGAO。
二是“为B端合作伙伴增加了客厅C端授课场景”,这是一个具有重大意义的创举
ZHANGQIYILAI,YISHUJIAOYUPEIXUNLINGYUJIYUZISHENDEDUTEXING,YIZHIZAITANSUOJIATINGSHOUKEJILIANXICHANGJING,ZHENGGEJIAOPEICHANYEDUIZHIDACDUANDEYIZHICHONGMANKEWANG,ZAIYUANYOUDEBDUANJIAOSHISHOUKECHANGJINGJICHUSHANG,ZAIDIEJIASHANGJIATINGDUANKETINGSHOUKECHANGJING,DUIYIPEIXINGYEERYANSHIZUILIXIANGDE。
XIAOTIANETONGGUOZIJIDEPINGTAIXITONGHEYOUZHIDEKECHENGGONGJI,WEIZHONGDUOXIANXIAYIPEIJIGOUDAILAILEMODADEYUNYINGFULIHEYUNYINGXIANGXIANGKONGJIAN(JIANGDICHENGBEN、YINLIUXIANXIA),ZAIYANJUNYIQINGXIAGENGXIANDEMIZUZHENGUI。
三是“打造教室场景与客厅场景双系列差异化课程体系,拓展B端业务线”
BUTONGSHOUKECHANGJINGXUYAOKECHENGCHANPINTIXIJUBEICHAYIXINGHEHUBUXING,XIAOTIANEYIWUDAOHEMEISHULIANGLEIKECHENGWEIQIERUDIAN,DUILIANGZHONGBUTONGSHOUKECHANGJINGDEKECHENGCHANPINZUOLEQINGXIDEDINGWEI。
九州体育备用网址XIANXIAJIAOSHICHANGJINGKECHENGDINGWEIWEI“JICHUXINGKECHENG”,YICHUANSHOUJICHULILUNHEJICHUJINENGWEIZHUYAOFANGXIANG。ERXIANSHANGKETINGCHANGJINGKECHENGDINGWEIWEI“ZUOPINXINGKECHENG”,YIJIAOSHOU“CHENGPINWUDAO”HE“JUANZHOUHUA(DUOTANGKEFENBUWANCHENGZHENGFUZUOPIN)”WEIZHUYAOFANGXIANG,BINGJUYOUQINZIHEZHANSHIGONGNENG,FEICHANGSHIHEKETINGJIATINGHUANJINGFENWEI,BEISHOUJIAZHANGXUESHENGDEHUANYING。
LIANGGESHOUKECHANGJING,LIANGGEKECHENGTIXI,JIGEYOUCEZHONG,YOUHUWEIBUCHONG,XIANXIAXIANSHANGRONGHE,HUWEIYINLIU。JIAOXUEXIAOGUOTISHENG,YUNYINGCHENGBENJIANGDI,YEWUXIANDEDAOTUOZHAN。
小天鹅的“客厅C端战略”既是及时雨,又是未来必然
九州体育备用网址ZAIGUOJIAQIANGLIGUIFANZHILIJIAOPEICHANYEDEHONGGUANBEIJINGXIA,YISHUJIAOYUPEIXUNTONGYANGMIANLINGUIFAN、SHENGJI、CHUANGXINDEJIYUHETIAOZHAN,YANJUNYIQINGXIAMANZHANGDETINGKEZHOUQIGENGSHIXUESHANGJIASHUANG。
九州体育备用网址XIAOTIANEQICAIYUNXIANGMUHOUJIBOFA,SHIYIPEICHANYE“TINGKEBUTINGXUE”ZHENZHENGDELUODAOLESHICHU,JIEJUELEZHONGDUOYIPEIJIGOUDERANMEIZHIJI,ZHENKEWEIZHI“JISHIYU”。XIAOTIANE2000YUJIAHEZUOXIAOYONGYUECANYU,ZAIZUIDUANDESHIJIANLIDEDAOGUANGFANXIANGYING。
九州体育备用网址CONGZHANGYUANLAIKAN,“BUHUOCDUAN”SHIYIGEBIRANQUSHI,JINRUKETINGSHIKEJIANDEBIRAN,“KETINGLIDENEIKUAIPING”SHIYIPEIXINGYEDEMENGXIANGZHIPING,XIAOTIANEYIJINGXIANSHENGDUOREN,JIEZUXIANDENG。
XIAOTIANEYOUDE,NIKENENGMEIYOU——ZHEIHENGUANJIAN!XIANGFARENRENDOUYOU,LUOJIRENRENDOUQING,DANSHIYOURENZUODECHENG,YOURENZUOBUCHENG。XIAOTIANEDEKETINGTO-CZHANLVEZHISUOYINENGGOUYINGYUNERSHENG,SHIYOUQIBIRANXINGDE。
17NIANDEZHUANGONGYIPEIDESHENHOUJIDIAN,CHENGJIULEYENEIZUIFUJIAZHIDEKECHENGCHANPINTIXI,CAIDEYICHENGWEIQUANWEIDEXIANSHANGXIANXIAYIPEICHANPINGONGYINGSHANG。5CIMOSHIZHUANXINGDEZHANLVENENGLI,CHENGJIULEYIPEIXINGYEYUNYINGMOSHICHUANGXINFAZHANDEYINLINGDIWEI。SHENRUGUSUIDE“FENXIANG”WENHUA,JULONGLECHENGQIANSHANGWANDEHEZUOHUOBAN,BULIBUQI。SHIZHONGKANGFENDETUANDUI,YONGYOUZHEJIQIANGDEZHIXINGLIHEYINGBIANNENGLI,WEIGONGSIERJIAOAO,WEISHIYEERPINBO。ZHEIXIEDOUSHIXIAOTIANECHUANGXINFAZHANDEJIANSHIJISHIQIANGJINGDONGLI,ZHANLVEYONGYUANBUSHIJIJIUZHIZHANG。
RUJIN,CHENGGONGSHANGXIANBUJIUDEQICAIYUNZAIXIANYISHUKETANGYINQILEQIANGLIEFANXIANG。XIANYONGYOUDEZAIXIANXUEYUANYIPO5WANCHONG10WAN,GENGXIYINLEBUSHAOYOUXIUDEHEZUOHUOBAN。
九州体育备用网址JINRI,QICAIYUNZAIXIANYISHUKETANGHESHIJIE500QIANGQIYESUNINGYIGOUDACHENGZHANLVEHEZUO,SUNINGYIGOUQIXIAPPSHIPIN、SUNINGZHIBO、PPTIYU、LONGZHUZHIBOYIJINGYINRUQICAIYUNZAIXIANYISHUKETANG,MUQIANHAIZAIHEHONGXINGMEIKAILONGDENGLONGTOUQIYEQIATANHEZUOZHONG。
YIQINGRENGZAICHIXU,XINGYERENGZAIMIMANG,XIAOTIANEWUBUPIANPIAN。
胡雪说,“困难能够锤炼天鹅人的筋骨!”
歌德说,“没有在长夜中恐怖过的人,不配谈人生!”